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How to Open a WeChat Account for Business

How to Open a WeChat Account for Business

With over 1 billion users, WeChat is China’s most popular social media platform, making it an essential marketing tool for businesses looking to enter the Chinese market. However, opening a WeChat Official Account can be tricky and time-consuming, especially if you are unfamiliar with Chinese regulations and procedures.

How to Open a WeChat OA the Easy Way

Now there is a simple solution that will save you time and money. Our team here at Voodoo Lily has developed a new tool, Magmatao, for opening a WeChat Account for business. Magmatao streamlines the opening process, making it easy and stress-free for companies of all sizes.

Simply sign up to Magmatao and follow the straightforward steps to get started. The tool walks you through the process and ensures you provide all the necessary information and documents. Additionally, the information you provide during the registration process is deleted once the registration is complete, giving you peace of mind that your data is secure.

Save Time and Money with Magmatao

Opening a WeChat OA for a foreign business is a challenging and usually expensive process, as it requires communication in Chinese and much manual work. However, with Magmatao, the manual work is minimized, making the process quicker and more affordable. 

We aim to make it easy and inexpensive for businesses to establish their social media presence in China and reach the massive WeChat user base.

In conclusion, if you’re looking to expand your business into the Chinese market, opening a WeChat Official Account is a must. And with Magmatao, it’s never been easier.

Sign up here and get started!



How to use WeChat for Business

How to use WeChat for Business

WeChat allows businesses to connect with customers, boost sales, and reach a large market in China, where more than a billion people use the app every month. The platform’s various features and functionalities make it an essential tool for companies looking to establish or expand their presence in China and beyond. This article summarises the most common ways to use WeChat for business.

WeChat Marketing

Businesses can use WeChat’s social media features, such as Official Accounts, to reach potential customers and increase brand awareness by creating and sharing content like articles, videos, and images. Businesses can also use WeChat’s targeted marketing campaigns to reach specific groups of users based on demographics, interests, and behavior.

Selling Products Through WeChat’s E-commerce Features

There are various options for a company to sell products on WeChat, each with its features and functionalities. Choosing the right option will depend on the company’s specific needs and goals. Here are some of the most common ways to sell products on WeChat:

A WeChat Official Account is a verified account that allows businesses to create and share content, such as articles, videos, and images, and sell products by linking to their own e-commerce website or third-party e-commerce platforms.

WeChat mini-programs are sub-applications that run within the WeChat app. They allow businesses to create their own online stores and sell products directly within the WeChat platform. This can be a cost-effective way for businesses to reach customers and increase sales.

WeChat Shop is an e-commerce platform that allows businesses to create an online store and sell products on WeChat. It enables businesses to manage their inventory, process orders, and handle payments, all within the WeChat platform.

H5 pages are web pages optimized for mobile devices and can be easily accessed via a link on WeChat. Businesses can use H5 pages to create product pages or landing pages and sell products directly within the WeChat platform.

WeChat Live Streaming allows businesses to interact with customers and sell products directly by streaming live product demonstrations, Q&A sessions, and other interactive content.

Using WeChat for Mobile payments

Businesses can use WeChat Pay to accept payments and conduct transactions directly within the platform, making it easy for customers to make purchases and pay bills. This can also help to increase efficiency and reduce the need for cash or credit card transactions.

Customer Service

WeChat’s messaging feature allows businesses to engage directly with their customers and improve their level of service by allowing for quick responses to questions and problems as they arise.

Data collection

Businesses can use WeChat to gather data about their customers’ behavior and preferences. The data collected can then be used to improve products and services as well as target marketing campaigns more effectively.

Using WeChat as a CRM tool

Businesses can use WeChat as a CRM tool, by creating a customer database, managing customer interactions, and keeping track of sales and marketing activities.

Reaching out to Chinese-speaking audiences around the globe

WeChat is a powerful tool for businesses looking to connect with Chinese-speaking audiences around the globe. As the most popular social media platform in China, it is widely used by Chinese expats or international students living in other countries. By creating a WeChat account and developing a content strategy that appeals to these audiences, businesses can reach and engage with Chinese-speaking consumers in a way that is both effective and efficient.

In summary

WeChat helps businesses expand into China and beyond. The platform has capabilities to engage with clients, enhance sales, and access a vast Chinese market. By developing and sharing content on WeChat, businesses may reach new customers and raise brand awareness. WeChat Official Accounts, mini-programs, WeChat Shop, H5 sites, and Live Streaming allow businesses to sell directly on the platform. Businesses can also take payments and transact on WeChat Pay. WeChat may also improve customer service, collect customer data, and be used as a CRM tool. WeChat may also be used to reach Chinese-speaking audiences worldwide, making it a crucial tool for businesses to communicate with Chinese-speaking consumers efficiently.


What is WeChat?

What is WeChat?

WeChat is the most important getaway to China. It is a super app that serves as a one-stop shop for consumers. It has become the dominant platform for communication and commerce in China, with over 1 billion monthly active users. WeChat’s user base is highly engaged, with half of them opening the app 10 times daily and spending an average of 120 minutes on it.

You can use WeChat for all aspects of running your business in China. From communication to marketing to sales to customer support, you can get just about anything done within WeChat.

You can think of WeChat as:

whatsapp Instant messages: connect family and friends.
Business network: Connect with colleagues and share career updates.
Slack Workspace communication: work related talk, file transfer, conference all, work schedule and report.

  • 90% of Chinese professionals prefer WeChat for workplace communications.
  • 70% of the Chinese rely on WeChat for work-related communications instead of email.
FacebookBrand Marketing & SCRM: deliver brand messaging via brand public accounts. Collect users data and build online community via embedded  SCRM function.
Instagram Photo Editing and Short Video: enable social content creation and sharing.
App stores Mini-Programs: digitalize service functions without the user-friction of app downloads.
Paypal Payment solution: WeChat Pay, connect consumers via both online and offline purchase scenarios.
Discord Community talk: gather people of same interest.
Twitch Livestream: live stream and live stream e-commerce.
Amazon E-commerce: independent sellers.



What is a WeChat Official Account?

What is a WeChat Official Account?

A WeChat Official Account is similar to a brand’s Facebook page, but it provides brands with far more functions and opportunities to influence and engage with their followers. It is also comparable to a brand’s Chinese website, though it is more intimate. WeChat Official Account is a foundation for building upon your new relationship with Chinese audiences. Here are some examples of what a WeChat OA can be used for:

  1. Share basic information, like opening hours, directions, etc. A WeChat Official Account is like your Chinese website.
  2. Send articles and messages to your followers
  3. Automated keyword-based customer service
  4. Generate followers and leads offline and online with QR codes (printed materials, western social media, website, advertising)
  5. Mini-apps: audio tours, live streaming, interactive maps, etc. NO LIMITS!
  6. Commercial services, like ticket and merchandise sales.

WeChat Official Account

WeChat Official Account

WeChat Official Account

Chinese social media marketing case study: Helsinki Partners’ WeChat Official Account

Market research and branding strategy are the first steps for any marketing effort. The same rules apply to Chinese social media accounts.

We built Helsinki Partners’ Chinese social media from ground zero. Our content focuses on cutting-edge technology, industry development, and investment opportunities aiming at audiences from startup and investment ecosystems.

Although we intended to appeal to a specific demographic, the content has piqued the interest of a broader audience. Each article published resulted in an average of 30 new followers, with a 50% open rate. This is significantly higher than the average WeChat OA open rate of 1.1%. (Photo credit: DongXing Securities)

The statistics of view number on the HP WeChat official account is on par with that of larger European cities’ business WeChat accounts.

Screenshots from Founders to Finland videos, to be found on Chinese social media.We recently ran a campaign for a program called “Founders to Finland” to attract Asian entrepreneurs and investors to relocate to Helsinki. We broadened Helsinki Partners’ social media platform beyond WeChat to include more short-video platforms such as Douyin (Tiktok) and Xiaohongshu (Red).

Client Introduction: Helsinki Partners

Helsinki Partners (previously Helsinki Business Hub) is a city marketing, investment, and talent attraction company owned by the City of Helsinki. Helsinki Partner’s mission is to promote the city’s sustainable growth, attract investments, businesses, talent, and visitors, conduct international sales and marketing, and build Helsinki’s global brand and reputation.

Helsinki Partners WeChat Account screenshots

Screenshots from Helsinki Partners WeChat Account (click to enlarge)


Why business institutions and investment companies should use Chinese social media

  • To share your business insights and opportunities with a Chinese audience. Since China is still under constant lockdown and international travel is currently difficult, maintaining communication is more critical than ever.
  • Almost all popular websites are banned in China, and company websites with Western servers tend to run slowly.
  • Authentic information about China is hidden from search engines.
  • The Chinese audience’s desire to understand the outside world is stronger than ever.

What should I and shouldn’t do with the Chinese business audience?


  • No clickbait titles; the business audience is very immune to it
  • update too rarely
  • pay no attention to feedback.


  • Clear brand positioning
  • maintain the update frequency and rhythm, but throw in a surprise post now and then
  • community maintaining
  • build your core circle and manage communities
  • use guest posts to expand the audience at no costs
  • provide thought leadership when someone reaches for an interview.