WeChat is the most important getaway to China. It is a super app that serves as a one-stop shop for consumers. It has become the dominant platform for communication and commerce in China, with over 1 billion monthly active users. WeChat’s user base is highly engaged, with half of them opening the app 10 times daily and spending an average of 120 minutes on it.
You can use WeChat for all aspects of running your business in China. From communication to marketing to sales to customer support, you can get just about anything done within WeChat.
You can think of WeChat as:
- 90% of Chinese professionals prefer WeChat for workplace communications.
- 70% of the Chinese rely on WeChat for work-related communications instead of email.